The Legend Ford Bronco
The Challenge
Make a short film to be used on the new website we are building for Rocky Roads. The main emphasis is on THE LEGEND model of Ford Broncos restored by the company. It has to show the quality of the build, suspension, engine, interior, and even under the truck.
The Solution
The best way to do The Legend justice was to spend a few hours with it at different locations and in different situations. This is what we do best at On Location. We followed it on the street, took it to scouted locations, shot some beauty shots of the suspension, and incorporated some images the owner sent to us. We wish we had been able to do a longer photo shoot on the truck, but with time restrictions we did more than expected. The work came in editing, color correcting, and pacing the film to make it visually entertaining, fast and still measured. We even got some fun shots of it taking some air!