New Logo for Coyote Broncos
The Challenge
Create a new company from scratch with a client we have worked with for years. Re-branding take quite a bit of planning and consideration of what is to come. We have to consider the use of the logo in films, website, and social media outlets.
The Solution
A master logo that is easy to read, has an edge and visually references a “Coyote” but without being a caricature or the standard coyote head image. We had to make sure it was also not a wolf. The paw and claw drag coming out of the name works on various levels and slightly resembles tire mars. the sharp edges give us the sense of an aggressive claw cut and the name is rounded out by a clean “broncos” text that works on various backgrounds. we will share examples of the use of it in our video projects for our client.